SMS healthcare marketing is albeit old yet one of the most effective marketing tools that are available to healthcare practitioners to promote their medical practice. According to a report by Datareportal, there are 5.15 billion unique mobile users, making up 66% of the global population. Such an exuberant volume of mobile users makes SMS marketing healthcare an absolute necessity for your healthcare marketing strategy.
There are multiple benefits to SMS Marketing. SMS provides instant deliverability of your messages, saving you a lot of time. Along with this, you can segment the different categories of your target audience and upon analyzing their interests, you can then create customized text messages for them.
There are plenty of ways a healthcare provider can use SMS marketing to enhance their services and reach a bigger audience. Some of these ways are:
Direct reach to the consumer is one of the most beneficial techniques in healthcare SMS marketing for medical practices. Hospitals, Clinics, Doctors, and Physicians, etc can directly contact patients for various reasons including, the introduction of new services or activities, making inquiries for any needs, and following up on any prior inquiries made by the patients.
The healthcare practitioners can also reach out to the patients for various reminders and alerts. These reminders and alerts include a reminder of upcoming tests, follow-up appointments, and checkups, expiration of memberships, missed appointments, payment and fee details, and information on new wellness packages, etc. Since the SMS service is instantaneous, clients can get their desired alerts whenever they want it that too in a matter of minutes.
The patients can also receive plenty of health information from SMS. Medical practitioners can have a system where they can send information like test diagnoses and lab reports, doctor’s prescriptions, health-related advice, dietary charts directly to the patient. Having an instantaneous system of sending health information to the patients reflects well on the medical practice in general and leads to higher client retention.
ComHes is the leading healthcare marketing agency in India. We provide end-to-end solutions for all your SMS marketing healthcare needs. We understand the needs of your healthcare practice, research your target audience and their needs and consumer behavior, conceptualize a relevant SMS marketing strategy, and execute it accordingly. With years of experience in healthcare marketing and our business acumen, we guarantee a substantial rise in the number of patients coming to your healthcare practice and consequently increasing the profits of your medical practice.