As a healthcare professional you must be on the lookout for expanding your client base and driving new patients to your medical practice. Inbound marketing for healthcare can help you in this endeavor. Inbound marketing is one of the most fundamental tools in marketing strategies and it helps you spread the word for your services.
Inbound marketing entails creating a trusting relationship with your client. Through your healthcare marketing strategy, you have to establish your hospital or clinic as an organization that the clients can trust blindly. An Inbound healthcare marketing strategy contains several elements such as Search Engine Optimisation, Pay Per Click, Social Media Marketing, and Content Marketing.
Unlike traditional marketing techniques, inbound marketing for healthcare creates a sense of trust with the client through the marketing strategy; this strategic healthcare marketing is essential in healthcare marketing since establishing the trust of the client is paramount to drive them to your clinic or hospital.
ComHes is the leading healthcare marketing agency in India. We provide strategic healthcare marketing solutions for all your inbound marketing needs. With our business acumen and experience, we understand your hospital or clinic’s needs and accordingly design and execute a strategy for you.
Amongst our various tools for inbound marketing some of the most important are:
Search Engine Optimization (SEO) entails the process of improving your website’s visibility on major search engines. This visibility is achieved by improving the content on your website and content and in turn, making the website more visible on search engines.
According to a report by Google Consumer Insights, “there has been a 900% increase in “near me” searches in recent times.” With such an increasing volume in the number of online searches, making sure your website is visible on major search engines with the help of SEO becomes a necessity.
Pay-per-click is a very popular marketing tool that helps to bring traffic to your website. In this model, a hospital or clinic runs its advertisements on popular search engines like Google and Bing. And every time a potential client clicks on the ad, the hospital or clinic then pays a small amount to the search engine; hence, the name pay-per-click. This tool helps in targeting a specific audience for your website.
Social Media Marketing includes promoting your hospital or clinic on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. These social media platforms are the most essential way to reach a larger client base. A report by Statista states “that there are almost 3690 million active social media users in India.” Taking into consideration the volume of people active on these social media websites, having a social media marketing strategy becomes imperative for your hospital or clinic.
We at ComHes endeavor to put the best face of your company to the potential clientele. Countless healthcare practices are advertising themselves on the internet; we make sure that your hospital or clinic stands out from the rest of the clutter. Through our healthcare marketing campaigns, we make sure that your practice grows exponentially.