The healthcare landscape has drastically changed in the last few years. As technology and the internet are becoming increasingly available and affordable, more and more people fall back on the World Wide Web for healthcare information and services. While we do not recommend complete self-diagnosis based on whatever “fact” you find online, it’s worth talking about the importance of healthcare providers having a well-designed website. After all, it’s the era of tech-savvy consumers who are just one click away from availing of online health services.
The Need To Have An Online Presence
Just like any other sector, the medical field is experiencing cut-throat competition. There is always some doctor, clinic, or pathology lab round the corner. You might have a well-established practice, or your business may already be flourishing. However, your prospective patients still need to know when you’re available, the services and treatments you offer, and a hassle-free way to make online appointments. And what better way to ensure that than having an effective website?
So, here are the top benefits every healthcare provider can get from going online:
- Wider reach to potential patients
- Round-the-clock, quick, and easy access to information, both medical and physical (like office hours, booking availability, location details, etc.)
- Improved patient services such as directions, downloadable patient forms, and prescriptions, or one-click booking options
- Increased bookings with options for requesting an appointment
- Enhances credibility and provides marketing support to potential patients and partners
- Easier to get referrals from colleagues
- More website traffic means higher search engine rankings.
Online Healthcare in Times of COVID-19
The pandemic is nothing any of us ever asked for, but it has proved to be a tough test for healthcare providers. Moreover, a simple clinic visit seems like entering a room full of strangers carrying the contagious virus.
But thanks to technology, medical services are now a click away. Whether it’s telehealth remote consultations, mail-delivered COVID-19 testing kits, or trustworthy self-diagnostic information, people can fulfill their medical needs through healthcare apps and websites. Moreover, this ‘no-contact healthcare’ has reduced the burden on healthcare facilities and minimized frontline healthcare professionals’ health risks.
Making a Healthcare Website e-Commerce Friendly
What makes a website stand out in the e-commerce jungle? With a host of medical websites out there, only an attractive, compact, fast, and intuitively navigable website will be visible to potential patients.
So, here are some strategies to ace the digital healthcare game:
- Make data viewing, access, and interpretation easy for the user.
- Provide robust and straightforward search options
- Make the website inherently easy for the user to navigate.
- Adopt mobile-friendly designs
- Invest in customized and quality content
- Include visually appealing photos and texts
- Prioritize keywords for location and services
- Include testimonials and reviews
Increasing patient flow is bound to increase competition among local healthcare providers. However, you can rule your specialty area by going beyond the traditional modes of advertisement. An easy to use and customized website can go a long way in building a strong customer base.