In the world of digital marketing, websites are arguably the most important asset you need to build. Your website creates the base for your online branding. And your online presence follows the precedence and style you have set in your medical website design. Similarly, most of your digital marketing activities link back to your website and if your healthcare web design is optimal it can improve every aspect of your business’s online presence. Over the years, designers from around the world have formulated several healthcare website design trends. What are these trends and why are they important for designing your healthcare website in 2023? Let’s find out.

Why Is Healthcare Website Design Important?

Healthcare website design helps make your website stand out. Look at your website design like an outfit, it needs to both look good and be functional, right? The same applies to your website design. The end goal of effective healthcare web design is to create a website that is visually pleasing and not overwhelming, and where information is listed and categorised in a way that a visitor can reach from point A to point B with the least amount of clicks possible.

Medical websites are filled with a lot of information about complex topics. Navigating them at least should be easy for the visitors. This will help them learn more easily about their problems and build trust with your brand. New visitors won’t have the patience or interest in clicking through the website to find what they are looking for mainly because they are already anxious and worried due to their health concerns.

This is why it is crucial that you invest a good chunk of your time and resources in getting the best website design possible. And to achieve that you need the help of top healthcare marketing agencies like Comhes. Experienced agencies understand the behaviorial patterns of healthcare website visitors and can help you optimise your web design as per their habits to maximise conversion.

And lastly, before you go learn about the best medical website design trends, you should know that medical website design is seldom permanent. Based on the behavior of your visitors and their preferences it is recommended that you keep updating your website design from time to time. With modern analytical tools, it is very easy to track visitor’s activity on your website and as such, you should always look forward to using that data to optimise your web design all the time.

Now that you know about the importance of healthcare website design, let’s get into the 6 medical website design trends that experts recommend are necessary for all healthcare websites.

6 Medical Website Design Trends You Must Know

1. Responsive Design
   You must have heard about responsive design by now, the reason why it keeps popping up is because of how important it is. Today a majority of people access the internet from their mobile devices. And especially if they are having a health concern most people will use their phones to look up their symptoms or nearest healthcare facilities. So, it is important that your website is properly viewable on all mobile devices. When a website is easily viewable and looks professional on all devices it helps build trust with the healthcare provider and convert visitors into patients.
   
   
2. Health Guidance Section
   Having easily accessible medical information on the website where patients can learn about their bodies, different conditions, their treatments, and how they can stay healthy is crucial for healthcare websites. These sections not only help build credibility online and rank on search engines but they are also great at helping patients find a reason to revisit your website again. Even for patients that have never set foot in your facility, they can even become fans of your publication and spread the word about your practice to other people. So, never underestimate the power of content marketing and always be sure to build an easily navigable health guidance section in your healthcare website.
   
   
3. Reviews & Ratings
   Reviews and ratings are the best way to build trust with new patients. When it comes to healthcare services, reviews are taken quite seriously by new patients before they consider if they want to use your services or not. Reviews and ratings from past patients can also help patients get the confidence they need to take the plunge and opt for the treatment of their conditions. So, it is very important that you showcase your reviews and ratings on your website in a place that’s easily visible. And for added effect, you can use reviews collected from third party review websites to provide even more transparency and authenticity.
   
   
4. Grievance Redressal Form
   For something as complicated as healthcare, it is difficult for healthcare providers to help each patient in the way they want to be helped. So, that may lead to patients being upset with your service. By offering a grievance redressal form on your website you are offering your patients the chance to connect with you directly and letting you know about their grievance. This goes to show that you care about patient care and are actually willing to take their grievances into note and make changes if necessary based on their input.
   
   
5. Multilingual Support
   More people are browsing the internet in their native language than ever before. And for you to ensure your website is available and understandable for those who are browsing in their local language, it is necessary that your website has multilingual support. In a country like India where there are numerous languages spoken across the country, having multilingual support on your website can be a gamechanger. It also helps create a pan India brand image and helps your brand stand out in search engines and reach more people.
   
   
6. Emergency Contact Information
   And lastly, as a healthcare website, you must have emergency contact information on your website on how patients can reach you. You may think for day care clinics or personal medical practices this may not be important, but it is. This sort of open line of communication with a healthcare provider helps patients feel more at ease at times of an emergency and it also builds and grows trust with your visitors immensely. At times of a medical emergency, having emergency contact information helps them get the information they need to potentially save lives.
   
   

Conclusion

These are some of the best practices and strategies for healthcare website design that you must follow when building a new website. To learn more about healthcare marketing or website designing, check out Comhes. We are a dedicated healthcare marketing agency with over two decades of experience helping healthcare practices of all sizes across the country. Check out our website and book a call with us today to implement these best practices on your healthcare website today.