Web accessibility, which involves making the internet more accessible and easily usable for people with different health conditions, is an absolute necessity in today’s time. It goes to show a brand image that’s inclusive and understanding of different people and their struggles. People with health conditions are more likely to go through healthcare websites and as such they need to incorporate healthcare website accessibility and ensure they are developing mobile-friendly healthcare websites. Responsive web design in healthcare goes a long way and to help you understand its importance, here’s a detailed look into what responsive healthcare web design is and its different elements.
What Is Healthcare Website Accessibility?
Healthcare website accessibility refers to healthcare web design that is inclusive and allows visitors to navigate the website easily. Some of the aspects of healthcare website accessibility can be incorporated in the design itself. Other features need to be additionally integrated during the website development process.
The ultimate goal is to ensure your website is easily navigable, it is disability friendly, and has options that allow people with various health conditions easily navigate your website. You should also make sure your website complies with the Web Content Accessibility Guidelines (WCAG). There are different aspects of healthcare web accessibility, so let’s review each of them to understand what exactly goes into making responsive web design in healthcare.
What Goes Into Making Responsive Web Design in Healthcare?
- Colour & Contrast
The colours you use to design your healthcare website need to be accessible for everyone. You will often see, healthcare websites don’t feature very flashy colours, they often feature a duotone design. The colours used to create the basic design of the website are often simple and highly contrasting to each other. This is done to ensure that the website is easily navigable by people with vision problems. This is one of the major parts of web accessibility that you can directly incorporate into the website design itself.
- Content & Web Text
Once you have the basic design figured out, make sure your website uses fonts that are easily readable. Try using basic fonts and make sure they are used in large font sizes for easy and quick readability. When you are using non text content on your website like images, make sure they have alt text. This allows visitors who use screen readers to navigate the website easily. Content and web text is another simple way to make your website more accessible for patients with vision problems and it can be tackled during the website design process itself.
- Website Navigation
Website navigation is crucial for web accessibility. You need to make sure your website has a set number of pages and the point of each page is to help your visitors get to their needed information as quickly as possible. Often people visit healthcare websites during times of distress, having an easy navigation allows you to ensure your website is actually able to help them at their time of need. To keep your website navigation simple, just make sure your website follows an user-centric design approach.
- Interactive Forms
Forms are often an integral part of website communication with your visitors. Using forms to create surveys, contact forms, and general patient information is a crucial part of website design. To make web design more accessible, you need to make sure the forms on your websites have multiple choice options or drop down lists to make submitting forms easier for patients. Interactive forms make it easier for other visitors to navigate your websites as well.
- Design Responsiveness
Today the internet is used on so many devices it is difficult to keep count of it all. But what do you need to make sure that your website looks just as good and navigable on all these devices? Your website needs to be responsive. Most modern website templates are highly responsive and ensure that your website looks identical on all devices. So, make sure you take care of design responsiveness as it will allow your website and brand to look professional and cohesive for all visitors.
- Keyboard Navigation Incorporation
Keyboard navigation is a simple and highly effective web accessibility method that can help visitors who can’t use the mouse to go through your website. During the development process, you need to make sure your website is tested and allows keyboard navigation easily. This includes using a keyboard to go through the different pages of your website or to even navigate inside a page and controlling media on the page only using a keyboard. This is an easy and highly effective way to make your website more accessible for every visitor.
Mobile-friendly healthcare websites are just the tip of the iceberg when it comes to healthcare accessibility. Following the different aspects of healthcare website accessibility discussed in this article will allow you to make a website that has a competitive edge over other healthcare websites in the market.
However, to ensure your website is developed following all the Web Content Accessibility Guidelines (WCAG), you need the help of an expert healthcare marketing agency. And who better to help you than Comhes, the healthcare marketing agency with over two decades of experience.
We can help you create WCAG compliant healthcare websites that are built to showcase your brand in the best way possible. Check out our website to contact us today, and get started working.