It is often difficult to decide on the right healthcare organization. Prospective clients need to be nurtured. This means they need to see prices, reputation, and services that provide the results they want. Facebook Ads for Healthcare Industry offer one of many ways to reach prospective clients and keep them happy.
Facebook Ads are being launched by many healthcare organizations. Facebook, with its nearly 2.7 billion monthly active users is an enormous platform. It’s also a great place to create brand awareness and connect people through their decision-making journey.
Marketing on Facebook is an effective way to attract potential patients and attention, no matter if you own a doctor’s office, clinic, medspa, or other healthcare business. Facebook ads for healthcare can be a great option as it introduces your services and products to your target audience even when they’re not actively searching. However, they are still open to engaging on your Facebook app or website.
Social media advertising is a great way to reach more people. You can use existing campaigns or start new ones. Here are six ways to improve your Facebook ads for healthcare.
1. Reach exactly the right audience
Facebook advertising has the wonderful advantage of allowing you to reach your exact target market. You might have ideal customers if your medspa is located in a certain area. Facebook’s targeting capabilities make it easy to narrow down your target audience by location, gender, and deeper demographic data. This will ensure that your ads only reach people within your target. You can also set up ads to target specific users like people who have previously visited your site or those in the email database.
2. Use emotional-positive images
Your Facebook ads should convey a positive experience to your patients. An example image could show a smiling patient enjoying their dentist’s visit, welcoming staff, or state-of-the-art facilities. You should also make sure to regularly refresh your images to ensure that they are relevant to your audience.
3. Take advantage of Video
We see many healthcare professionals using video ads to promote their businesses on Facebook. You could use a video ad to give a tour, show potential patients, explain complex procedures, or highlight patient success stories. Make sure to keep your videos short. If you have a voice-over, include a caption overlay to engage users who prefer not to listen.
4. For inquiries, you can use Lead Ads
It is easy for a business to be overwhelmed by all of the Facebook objectives. Facebook Lead Ads allows you to encourage users to sign-up right on Facebook to receive news, price quotes, or appointments from your company. Your Lead Ads form pre-populates the user’s information, making it much easier for them and you to collect contact information for interested prospects.
5. Mobile Ads: Focus your energy on them
Mobile ads make up 94% of Facebook’s total ad revenue. This audience will not be reached by repurposing desktop ads. Instead, we recommend building mobile-first ads completely from scratch. This includes all images, video, copy, and other necessary elements. Keep your focus on the following:
- For reading on mobile devices, shorter pieces of content work better
- Images and media optimized for mobile devices
- Larger fonts for ad graphics
- Videos that are vertically-oriented
- Mobile-optimized landing Pages that are responsive and fast
6. Respect the privacy of your patient
It’s important for healthcare providers to ensure that potential patients’ information is kept private and secure. To ensure your business is in compliance with all regulations and to safeguard any leads you get through Facebook advertising, you need to use processes and systems that will allow you to protect any information you obtain via a lead form, phone call, or email. A digital marketing partner can provide you with instant access to your lead data and the level of security that you require.
You don’t need to rely solely on search engines to promote your healthcare business online. Facebook ads can be integrated into your healthcare digital marketing strategy to reach highly targeted consumers. You can also take advantage of visual creative elements that grab attention and get potential patients to sign up right away.