Debunking 5 Major Post COVID Myths About The Healthcare Market in India

While the healthcare market in India has always been a significant topic of discussion, market reports, studies, and speculations, it has also led to certain misconceptions or myths. And, it has intensified even more with the onset of COVID 19. Apart from other industries, the pandemic demanded rapid transformation in healthcare the most. And, even… Continue reading Debunking 5 Major Post COVID Myths About The Healthcare Market in India

Importance of Defining The Right Target Audience in the Healthcare sector

Like every other commercial sector, one of the top priorities of the healthcare industry is designing an integrated marketing strategy that converts potential leads to patients. In this context, audience profiling or defining the right target audience becomes crucial but is often neglected. Moreover, if the healthcare provider has a dedicated medical website, audience profiling… Continue reading Importance of Defining The Right Target Audience in the Healthcare sector

Importance of Healthcare Digital Marketing Compared to Old-Time Newspaper Marketing

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today‚Äôs generation is more hooked to the digital world than printed media. Consequently, there… Continue reading Importance of Healthcare Digital Marketing Compared to Old-Time Newspaper Marketing

Importance of Online Booking and Scheduling Consultation

Importance of Online Booking and Scheduling Consultation As the global population continues to grow, there is an ever-increasing surge in the number of patients seeking care at clinics, hospitals, therapeutic groups, wellness centers, and other medical facilities. Keeping aside the obvious benefits, this increase in the number of patients has put healthcare providers in the… Continue reading Importance of Online Booking and Scheduling Consultation

Why Healthcare Providers Should Have A Great Website

The healthcare landscape has drastically changed in the last few years. As technology and the internet are becoming increasingly available and affordable, more and more people fall back on the World Wide Web for healthcare information and services. While we do not recommend complete self-diagnosis based on whatever “fact” you find online, it’s worth talking… Continue reading Why Healthcare Providers Should Have A Great Website

Birds Eye View on how on-demand Doctor Consultation apps work

The healthcare industry is keeping up to the speed with technological advancements and discovering new solutions that bring medical help closer to people. One of those solutions is the idea of an on-demand doctor consultation app. These applications provide the means of connecting, consulting, and treating various health conditions virtually. Key features of On-demand Doctor… Continue reading Birds Eye View on how on-demand Doctor Consultation apps work